Dr. Russell J. Zwanka started Triple Eight Marketing as an alternative to large impersonal consulting firms. We work together as a customized food and beverage strategic consulting provider.  We can roll up our sleeves, provide personal service, and do it without the massive overhead of other consulting firms.

Russell has led the merchandising, marketing, advertising, procurement, and all customer engagement areas for multiple food and beverage organizations in the United States and Canada. 

Dr. Z is a Marketing Professor at Siena College, in Loudonville, New York.  Zwanka also teaches Food Category Management at the State University of New York at New Paltz,where he formed and led the Food Marketing Track- a vibrant, energetic program focusing on marketing principles, sales management, food retail marketing, category management, and marketing strategy. In additon, Dr. Z teaches Advanced Concepts in Food Marketing at the University at Albany.

Zwanka holds a Doctorate in International Business from the International School of Management in Paris, France. He also holds a Masters of Science in Management from Southern Wesleyan University, and a Bachelors of Science in Psychology from the University of South Carolina.  

Dr. Zwanka's books Category Management Principles, Successfully Succinct Stage Speaking, A Marketing Manual for the Millennium, Food Retail Management Strategic CasesRequisite Reading for the Renaissance RetailerCustomers First. Profits Second., Would You Shop Here if You Didn't Work Here?, and Customer Connectivity in Global Brands and Retailers are available in paperback or e-book in over twenty countries.

​​Dr. Z, as he is known to his students, has spoken at multiple events, including the Hospitality Resource Group's Annual Conference, Frozen and Refrigerated Association of the Northeast's Annual Conference, the National Grocers Association Event, HVEDC's Beer/ Wine/ Cider/ Spirits Event, Bet on My Business Academy, Carnegie Mellon Social Media Conference, the University of Manitoba Marketing Conference, and the Argyle Executive Forum in New York City.  Additionally, he has served on the IGA Retailer Advisory Board, the Consumer Goods Forum Marketing Committee, the Topco Operations Board, and the Nielsen Retailer Advisory Committee.  Dr. Zwanka previously taught marketing and management/ organizational strategy at Siena College and Hudson Valley Community College.


  • Established as the "go-to" experts for marketing and merchandising re-invention
  • Formed private equity niche to realize desired EBITDA multiples in retail investments
  • Assisted in the framework and platform for online launch in key market
  • Re-aligned merchandising assortment and profitability at retail level
  • Increased social media presence by 80%
  • Established multi-platform customer connectivity model of marketing
  • Formed new business development/ strategic planning department
  • Formed two new banner formats
  • Grew store brand penetration by 300 basis points
  • Evolved mentality of high quality fresh foods to add everyday value function
  • Introduced full line of opening price point store brands
  • Launched price point-oriented Choice Beef program
  • Established first Free Diabetes Medication program in marketplace
  • Designed trait customer-focused Health/ Wellness/ Rx Department
  • Accentuated merchandising by format, including conventional, junior mass, and club
  • Built and launched store brand program from scratch

About Us

Triple Eight Marketing Locations:

    Albany, New York

    New Paltz, New York


    518.698.8204 US

Email: ​





Triple Eight Marketing


“A dynamic mix of education, experience, teaching ability, and an extreme focus on customer-first is what makes the TEM Team great at what they do!”