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Okay, so you hear the word “cannabis”, or the word “hemp”, or any derivative of marijuana, and we instantly think what? Medicinal, relaxation, better sleep, fighting inflammation? No, we think Cheech and Chong, Spicoli, 4:20, hiding in the bathroom in high school, every band from the 60’s….
But, I would suggest a broadening of our perspective is in order. Our research serves a variety of purposes. Hopefully, we can clarify some preconceived notions about cannabis, cannabinoids, and cannabidiol. We can help explain the difference between having tetrahydrocannabinol (THC- what gives you the “high”) and not having THC, and we can help a few of you decide how to sell (or purchase) CBD products in your stores.
To help us track CBD attitudes, awareness, and acceptance over the next four years, please read this Informed Consent and join our longitudinal study today!
Dr. Russell J. Zwanka is a Food Marketing and Marketing Research Professor at Siena College, in Loudonville, New York, where he formed the new Food Marketing Concentration. Zwanka's teaching revolves around marketing principles, sales management, food retail marketing, category management, and marketing strategy. In additon, Dr. Z teaches Advanced Concepts in Food Marketing at the University at Albany.
Zwanka holds a Doctorate in International Business from the International School of Management in Paris, France. He also holds a Masters of Science in Management from Southern Wesleyan University, and a Bachelors of Science in Psychology from the University of South Carolina.
Dr. Zwanka's 14 books CBD Dreams, So, how do I do this Marketing thing?, Public Speaking for Everyone, Category Management Principles, Successfully Succinct Stage Speaking, A Marketing Manual for the Millennium, Food Retail Management Strategic Cases, Requisite Reading for the Renaissance Retailers, Operating in the New Cuba, Customers First. Profits Second., Would You Shop Here if You Didn't Work Here?, and Customer Connectivity in Global Brands and Retailers are available in over twenty countries. Dr. Z, as he is known to his students, is the Chair of the Food Industry University Coalition, a Board member of the National Grocers Association Foundation, and has spoken at multiple events, including the Hospitality Resource Group's Annual Conference, Frozen and Refrigerated Association of the Northeast's Annual Conference, the National Grocers Association Event, HVEDC's Beer/ Wine/ Cider/ Spirits Event, Bet on My Business Academy, Carnegie Mellon Social Media Conference, the University of Manitoba Marketing Conference, and the Argyle Executive Forum in New York City. Additionally, he has served on the IGA Retailer Advisory Board, the Consumer Goods Forum Marketing Committee, the Topco Operations Board, and the Nielsen Retailer Advisory Committee.